“Shareholders at Safeway have rejected a proposal from the Green Century Equity Fund calling for mandatory GMO labeling on its store brands, which company bosses claim would cost $15m+ to implement, while providing zero consumer benefits.

The GCEF notes that Safeway is “working to position itself competitively among consumers interested in all-natural and organic products” and that it “risks losing market share among this target demographic” if it fails to take the initiative on the GMO labeling issue.”

For the full article from Foodnavigator-USA.com, click here.