EMAC director Nicholas Kalaitzandonakes co-authored new article titled: Media Coverage, Public Perceptions, and Consumer Behavior: Insights from New Food Technologies.  The media often play the role of translating new science to consumers. The article discusses the recent literature that has examined the supply and demand factors that affect media coverage of new food technologies and the impact on public perceptions and consumer behavior toward food that utilizes these technologies. The article starts with a discussion of the ways in which the media influence public perceptions and consumer behavior related to foods made with new technologies. It then covers the incentives of news media and the potential sources of biases in their reporting. The article reviews empirical studies that have examined media reporting of new agricultural and food technologies, especially biotechnology, in terms of both their agenda setting and framing effects and the social amplification of risk. It also synthesizes the findings of studies that have examined the influence of media coverage on public attitudes and consumer behavior.

McCluskey, J., N. Kalaitzandonakes, and J. Swinnen “Media Coverage, Public Perceptions, and Consumer Behavior: Insights from New Food Technologies” Annual Review of Resource Economics, 8:467–86, 2016

See the article here.