Safeway rejects GMO labeling proposal

“Shareholders at Safeway have rejected a proposal from the Green Century Equity Fund calling for mandatory GMO labeling on its store brands, which company bosses claim would cost $15m+ to implement, while providing zero consumer benefits.

The GCEF notes that Safeway is “working to position itself competitively among consumers interested in all-natural and organic products” and that it “risks losing market share among this target demographic” if it fails to take the initiative on the GMO labeling issue.”

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